Simon and Rob were key players in taking a vision of how UK general practices can deliver new and better care into the reality of winning £1.5m new business at our first attempt. We entered the protective and fiercely competitive NHS general practice market because we gave the NHS commissioners a clear and compelling story of what we will do. And Simon and Rob were the catalyst which created the intellectual blueprint of our service. They were not only incredibly clear thinking and focused, but optimistic, supportive and… a lot of fun.

 Dr Sandra Oelbaum BSc MRCP, Medical Director